讓飼主不在家，也看得到貓今天過得好不好Let owners see how their cat's day is going, even when they are out
一個輕量項圈加一台家用攝影機，系統自動挑出貓咪值得看的時刻，記錄牠在家裡的作息與位置，並和同齡貓、和牠自己的平常比較。台灣先驗證，2028 年起往香港、新加坡、日本與美國擴張。A light collar and a home camera. The system picks out the moments worth watching, records the cat's routine and whereabouts at home, and compares them with cats the same age and with the cat's own normal. Validate in Taiwan first, then expand to Hong Kong, Singapore, Japan and the US from 2028.
時間說明：本簡介所有時間點，都以 2026 年 11 月作為啟動後的第一個月推算；若啟動延後，其餘時間點依延後的月數一併順延。On dates: every date here treats November 2026 as month 1. If the start moves, every other date shifts by the same number of months.
飼主想念貓的時候，多半不在家Owners miss their cats most when they are not home
養貓帶來的陪伴感，過去只有回到家才拿得到。寵物攝影機讓人可以隨時打開看，但打開時多半只看到一隻在睡覺的貓，錯過的才是精彩的部分。我們把這件事反過來：讓系統先挑好值得看的時刻，飼主想看的時候打開就有。The companionship a cat brings has always been something you collect at home. Pet cameras let you look in any time, but you usually find a sleeping cat; the good moments are the ones you missed. We turn that around: the system picks the moments worth seeing, so they are there whenever the owner opens the app.
- 打開才看得到，多半是睡覺畫面You see only what is happening now, usually sleep
- 多貓家庭分不出是哪一隻In multi-cat homes it cannot tell cats apart
- 沒有作息與位置紀錄No record of routine or whereabouts
- 今日精選：系統挑好的片段，附旁白Daily highlights: clips picked by the system, with narration
- 項圈認得每一隻貓The collar knows which cat is which
- 作息、居家位置、和同齡貓比較Routine, rooms and comparison with cats the same age
兩件硬體，一個 AppTwo pieces of hardware, one app
感測項圈Sensor collar
- 重量Weight
- 目標約 10 公克Target about 10 g
- 感測Sensors
- 加速度計、氣壓計、藍牙Accelerometer, barometer, Bluetooth
- 安全Safety
- 安全分離扣Breakaway buckle
- 元件成本Parts cost
- 項圈元件約 5.5 至 12 美元Collar parts about USD 5.50 to 12
家用攝影機Home camera
- 畫面Video
- 2K、可轉向2K, pan and tilt
- 角色Role
- 錄影、辨識區域、收項圈訊號Records, maps rooms, hears the collars
- 第一版First version
- 先用市售成品驗證Validate with an off-the-shelf camera
- 參考價Reference
- 同級市售品約 65 美元Comparable retail about USD 65
產品圖為概念示意，外觀待工業設計與代工廠打樣後確定。Drawings are concepts; final look comes after industrial design and factory samples.
從項圈訊號到手機上的一段精選From a collar signal to a highlight on the phone
影像資料存放於台灣或日本機房，不使用中國雲平台。Video is stored in Taiwan or Japan data centres, not on Chinese cloud platforms.
打開就有東西看Something to see the moment it opens
左右滑動看更多；完整 App 可在中間的手機直接操作Swipe for more; the full app runs in the phone in the middle
每個數字都拿來比：和同齡貓比，也和牠自己比Every number is compared: with cats the same age, and with the cat itself
睡眠、活動、玩耍、窗邊時間、進食、夜間活動，每一項都和同齡貓的分布、和牠過去 30 天的平常比較，再由 AI 每天寫成一段讀得懂的解讀。用戶越多，比較越準，後來者沒有資料就做不出同樣的比較。Sleep, activity, play, window time, meals and night activity are each compared with the spread of cats the same age and with the cat's own past 30 days, and AI turns them into one readable paragraph a day. More users make the comparisons more accurate, and a newcomer without the data cannot match them.
狗的市場已有先例：Fi 項圈依同年齡、同品種狗的全國平均建議每日步數目標。分析只談行為與作息，不做醫療判斷。The dog market has a precedent: Fi sets daily step goals from the national average of dogs of the same age and breed. Analysis covers behaviour and routine only, never medical judgement.
台灣驗證，海外放大Prove it in Taiwan, scale it overseas
美國以家庭計：約 5,300 萬個養貓家庭，占全部家庭 39%，三隻貓以上的家庭自 2018 年增加 45%。來源：農業部、日本寵物食品協會、美國寵物用品協會。The US is counted by household: about 53 million cat-owning homes, 39% of all households, with three-plus-cat homes up 45% since 2018. Sources: Taiwan Ministry of Agriculture, Japan Pet Food Association, APPA.
市面上有人做感測，有人做影像，沒有人兩個都做Others do sensing or video; nobody does both
| 產品Product | 類型Type | 硬體Hardware | 訂閱Subscription | 缺口Gap |
|---|---|---|---|---|
| Catlog (JP) | 感測項圈Sensor collar | ~USD 99 | 每隻貓每月約 14 美元~USD 14 per cat per month | 沒有影像與區域No video or rooms |
| Furbo 360° Cat | 寵物攝影機Pet camera | ~USD 54 | 年繳平均每月 6.99 美元USD 6.99 a month, billed yearly | 分不出個別貓咪Cannot tell cats apart |
| 項圈攝影機Collar cameras | 第一人稱影片POV video | — | 無None | 16 至 24 公克、不剪輯16 to 24 g, no editing |
| 我們Ours | 項圈＋攝影機＋精選＋比較Collar + camera + highlights + comparisons | [售價][Price] | [方案][Plan] | 兩者整合，認得每隻貓Both in one, knows each cat |
價格為 2026 年 10 月美國官網或評測所列美元價。Prices are US list or review prices as of October 2026.
硬體帶來用戶，訂閱帶來獲利Hardware brings users; subscriptions bring profit
硬體（一次性）Hardware (one-off)
- 入門組：項圈加攝影機 [售價]Starter set: collar and camera [price]
- 多貓加購項圈 [售價]Extra collars for multi-cat homes [price]
- 可替換項圈帶與聯名款Swappable bands and collaborations
訂閱（持續）Subscription (recurring)
- 免費：今日精選、基本居家紀錄Free: today's highlights, basic room record
- 付費 [每月價格]：長期保存、旁白、完整比較與每日解讀Paid [monthly price]: long-term storage, narration, full comparisons and daily read
項圈加攝影機的元件成本約 46 至 77 美元，未含電路板、外殼與組裝；定價待試用與募資驗證。Collar-plus-camera parts cost about USD 46 to 77, excluding boards, housing and assembly; pricing to be set through the beta and crowdfunding.
三道關卡，過了才往下走Three gates; we move on only after each one
分四筆撥付，每筆綁定一道關卡Four tranches, each tied to a gate
撥付時點：簽約（2026/11）、關卡一後（2027/04）、關卡二後（2027/08）、關卡三後（2027/11）。累計約 950 萬元，含約一成預備金；第四筆已扣除預估募資淨收入。Released on signing (2026/11), after Gate 1 (2027/04), after Gate 2 (2027/08) and after Gate 3 (2027/11). About TWD 9.5M in total, with roughly 10% contingency; the fourth tranche is net of expected crowdfunding revenue.
- 第 0、1 階段：設立與需求驗證，約 54 萬元Phases 0 and 1: set-up and validation, about TWD 0.54M
- 第 2 階段：打樣、App、品牌，約 251 萬元Phase 2: prototypes, app, brand, about TWD 2.51M
- 第 3 階段：試用、認證、募資準備，約 193 萬元Phase 3: beta, certification, campaign prep, about TWD 1.93M
- 第 4 階段：全職團隊、首批生產、上市，約 632 萬元Phase 4: full-time team, first run, launch, about TWD 6.32M
另可申請經濟部 SBIR 研發補助，合理預估 50 萬至 110 萬元，預算不依賴這筆錢。An SBIR R&D grant could add a realistic TWD 0.5 to 1.1M; the budget does not depend on it.
精簡的核心，關鍵人第一個月就開始找A lean core, with the key hire sought from month one
把最大的風險放在最前面驗證Test the biggest risks first
| 風險Risk | 對策Response |
|---|---|
| 飼主不常打開Owners do not open it often | 關卡一先用人工剪片驗證，不達標就調整或停止Gate 1 tests this with hand-cut clips; adjust or stop if missed |
| 市售鏡頭取不到影像Retail cameras block video access | 第 1 階段就驗證；備案是自寫韌體的公版Checked in Phase 1; fallback is a reference design with our firmware |
| 找不到技術負責人No technical lead | 第 1 個月開始找；備案是外包工作室Search from month 1; fallback is a contract studio |
| 元件漲價Component price rises | 報價寫明有效期；先用成品鏡頭Quotes with validity dates; start with finished cameras |
| 台灣募資金額偏低Small Taiwan campaign | 以 100 萬元情境備預算，首批產量依結果調整Budget for a TWD 1M case; size the first run to the result |
| 資安與隱私疑慮Security and privacy concerns | 資料存台灣或日本，明確同意與匿名彙總Data in Taiwan or Japan, explicit consent, anonymous aggregates |
現在需要的三件事Three things we need now
- 談定股東協議與四筆資金的關卡條件Agree the shareholder terms and the gate conditions for the four tranches
- 撥付第一筆 60 萬元，啟動需求驗證Release the first TWD 0.6M to start demand validation
- 引薦代工廠、技術人選與通路夥伴Introductions to manufacturers, technical candidates and channel partners
以上為規劃框架，股權、稅務與法律細節以律師與會計師意見為準。This is a planning framework; equity, tax and legal details follow lawyer and accountant advice.